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A Taste of Freedom - food waste prevention
June 26, 2010
food waste, Tristram Stuart, Emily Elgar, Eloise Dey, A Taste of Freedom, Feeding the 5,000, food waste management, healthy eating, 5 a day, fruit, school food, education, environment, sustainability, ice-cream, festivals, frozen desserts, sugar-free ice-cream, dairy-free ice-cream, catering
Preventing food waste by collecting unwanted fruit & transforming it into delectable treats to tell the world to enjoy food rather than throwing it away.
Rich countries like the US and the UK waste up to half of their food -- enough to lift all the world's billion malnourished people out of hunger at least four times over. A Taste of Freedom has been set up to show that the solutions to this gargantuan problem can be relatively simple, and delicious.
Led by author of 'Waste: Uncovering the Global Food Scandal', Tristram Stuart, and team members Emily Elgar and Eloise Dey, the Freedom team are building on their amazing success with Feeding the 5,000, the event in London's Trafalgar Square where 5,000 people were given a free lunch made from food that would otherwise have been wasted.
A Taste of Freedom is now given quality fruit that would otherwise be wasted by farmers, packers, wholesalers and retailers and transforms it into healthy, sugar-free ice-cream-like treats which we then use as a tool for spreading the message. Money raised through sales funds our program in schools -- where around a third of school dinners end up in the bin, even while 80 percent of children don't eat enough fruit and vegetables. Kids immediately get the point when they're holding an ice-cream made of fruit that would otherwise have been wasted!