DESIGNERS AGAINST AIDS is the internationl project which has been launched by a non-profit organization "Beauty Without Irony". DAA has successfully contributed with H&M and they are launching the global FASHION AGAINST AIDS CAMPAIGNS.
AIDS awareness project DAA is from Belgium, but circulates all over the world. Their target is young people and they are trying to focus on their favourite celebrities from the world of music, fashion, sports, and art.
In early 2008 the first campaign was supported by Rihanna, Chicks on Speed, Good Charlotte, Henrik Vibskov, Jade Jagger, Justice, Katharine Hamnett, My Chemical Romance, Rufus Wainwright,Sccisor Sisters, The Cardigans, Tiga, Timbaland and Ziggy Marley.
Go to http://www.nitrolicious.com/blog/wp-content/uploads/2007/12/hm_aids_campaign.jpg
Katy PerryGo to http://fashaddix.com/wp-content/uploads/2009/05/katy-perry-fashion-against-aids-hm-ad-campaign.jpg
Ziggy MarleyGo to http://fashiontribes.typepad.com/fashion/images/2007/12/20/ziggy_marley_fashion_against_aids.jpg
TimbalandGo to http://missylovely.com/blog/wp-content/uploads/2008/01/TopPic-Timbaland.jpg